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Many business owners feel that anything to do with web technology is best left to the IT department.
But what if you could start each day with a basic understanding of how many people visited your site yesterday, or in the past week, month or year? Maybe you want to know how long visitors spend on a particular page, or what prevents people from staying longer? And what if it took you just a couple of minutes and a few mouse clicks to gather all of that valuable insight? Wouldn’t you want to at least try it?
The fact is, you don’t need to be particularly tech-savvy to benefit immediately from the power of Google Analytics.
Randall Evens and Tanya Amaya of ADMDS, as experts in website design, hosting and visibility, guide you step-by-step through three fundamental capabilities of Google Analytics that every website owner needs to know.
- What you can learn from quantitative data such as the number of visitors to your site, which pages and blog posts are most popular, where your site visitors live, and more.
- How to evaluate common technical metrics for your website, including what websites send the most traffic to you, whether your site needs to be more mobile-friendly, how to improve website speed, and more.
- How to optimize your marketing strategy based on insight into which messages drive the most traffic to your site, how and when visitors get converted into leads, clients or customers, and much more.
Put the power of Google Analytics to work for your business.
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